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      Privacy policy > Data protection changes

Data protection changes

THE GENERAL DATA PROTECTION REGULATION (GDPR) (Regulation (EU) 2016/679) comes into force on 25 May 2018 and will impact how companies collect, store and use your personal information.

We are reviewing our processes in the light of this new regulation and the ongoing guidance being published by the Information Commissioner’s Office in the period leading up to the implementation of the regulation. 

Until 25 May 2018, the processing of personal data is still governed by the Data Protection Directive (Directive 95/46/EC) and you can find out information about our current policies in our privacy statement.

As we sell our holidays direct to the general public we have been using booking and enquiry information to decide what to mail and email customers and enquirers for many years. Our experience is that these communications are well received and those who prefer not to receive them are happy to simply let us know so that we can stop sending them.

This way of direct marketing is a core part of the way we operate as a business and, as we currently understand the forthcoming legislation, this constitutes what is termed a legitimate interest. In terms of the regulation this can be the legal basis for processing an individual’s booking and enquiry data for the purposes of marketing.

Following the introduction of GDPR, it is currently our intention to continue to send promotional information about our holidays to individuals based on the bookings and enquiries they have previously made and, on occasion, tell people about a product or service from another company if we feel it relates to our Slow Travel philosophy and we think it may interest them. You will, of course, continue to have the right to request that we send no further marketing information.