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      June 2013 > Would the real Jemima please step forward?
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Would the real Jemima please step forward?

A few weeks ago, Switzerland Tourism (and Inntravel) ran a competition to find the ‘new’ Jemima – someone to follow in the footsteps of Jemima Morrell, a Victorian lady who was part of renowned excursionist, Mr Thomas Cook’s first conducted tour of Switzerland.

We had a lot of excellent applicants and the successful person has now been announced at a press event in London hosted by Switzerland Tourism. She is Helen Mort (pictured) from Sheffield, a mountaineer, author, walker and poet. Five-times winner of the Foyle Young Poets award, she received an Eric Gregory Award from The Society of Authors in 2007 and won the Manchester Young Writer Prize in 2008. In 2010, she became the youngest ever poet in residence at The Wordsworth Trust in Grasmere.

Helen will now travel to Switzerland on a specially created Grand Tour, following part of the 1863 itinerary undertaken by Jemima Morrell and her party, and will send back her thoughts and experiences on Facebook, via twitter and on a dedicated blog.

It’s 150 years since organised tourists were first conducted through Switzerland, and events to celebrate this anniversary are being held throughout the country by Switzerland Tourism, based on a theme of ‘then and ‘now’. The hotels and transport system may have changed but the views are as magnificent now as they were then. But this is not just a one-off – you, too, can experience the majesty of the Swiss Alps, recreating Jemima Morrell’s Victorian Adventure on a classic Grand Tour of Switzerland.

Posted: 11/06/2013 16:36:08 by | with 0 comments
Filed under: competitions, festivals, heritage, lifestyle, media, opinions, Switzerland, UK


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