AITO (the Association for Independent Tour Operators) has been at the forefront of the promotion of ST in the UK, and all members of AITO must sign up to their ST guidelines:
• Protect the environment, its flora, fauna and landscapes
• Respect local cultures, traditions, religions and built heritage
• Benefit local communities, both economically and socially
• Conserve natural resources, from office to destination
• Minimise pollution – noise, waste and congestion
AITO bestows stars upon those member companies whose commitment exceeds the basic requirements, and we are proud that Inntravel is among a very select few companies to have been awarded the maximum of 5 stars for fulfilling a very wide range of ST criteria.